Madhu's portfolio

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Human-AI Design

Data Driven Designer

Empathy-Driven Storyteller

As a designer 🎨 who codes 💻

my superpower is turning vision ✨ into reality, making the creative process efficient & the product engaging.

As a designer 🎨 who codes 💻

my superpower is turning vision ✨ into reality, making the creative process efficient & the product engaging.

Available for full-time roles from May'25

View Resume ->

Human-AI Design

Data Driven Designer

Storyteller

I'm a Product designer who makes technology feel less like tech and more like magic✨

Available for full-time roles from May'25

Selected Projects

Salesforce: Simplifying Marketing with a Little Help from AI.

Gen-AI

Personalization

Intent-based UI

Discovered a use case for AI in complex marketing, enabling even non-marketers to create impactful campaigns effortlessly.

PrathamUSA: Redesign focusing on information architecture.

Information Architecture

Heuristic Evaluation

Redesign

Identified underperforming content and opportunities for improving search engine rankings through better keywords and metadata.

Accenture: Increased engagement by 90% using gamification

Shipped

Product Strategy

Design

We built a platform to help employees change career path at Accenture however user engagement was low until we introduced the gamified feature.

Microsoft: Redesigning LinkedIn for the Overlooked population

We’ve designed a supportive space for those who struggle with creating an online presence.

Helping International Students Crack the Grocery Code!

Improving the in-store grocery shopping experience for the 858,400 international students who come to the US every year.

What do people say about me?

Eric Wittke

UX Lead @ Salesforce

"As a co-instructor, I briefly collaborated with Madhu on a Salesforce project for Luddy's HCI Design Studio. Among our cohort, Madhu stood out as an enthusiastic and thoughtful contributor. The entire team benefitted from her working style and consistent contributions. Thank you Madhu for helping make it a great experience for everyone!"

Afzal Ateeque

Business & Integration Associate Manager @ Accenture

"Madhumitha has been one of the finest professionals that I got to work with. She knows what she is getting into and owns it completely. A fine human being."

Why will I be a good fit?

My background in the technical and creative field will allow me to collaborate and communicate better between development and design teams.

As a software engineer

I am known for my attention to details and my coding skills will always come in handy while talking about feasibility.

As a freelance illustrator

I had to deal with picky clients prepped me up with managing stakeholders with conflicting demands in UX projects.

Mentoring students as a Teaching Assistant

Sharpened my communication skills and explaining over and over to the students has solidified my knowledge and understanding about UX.

Winning design challenges

Proof that my UX skills can slay and prepared me for inevitable critique session where I developed a thick skin.

Let’s chat!

Always happy to connect, brainstorm, or dive into something creative together.

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